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Volumn 4, Issue 4, 2004, Pages 287-309

Conceptualizing a relationship management capability

Author keywords

organizational capability; relationship management capability; relationship marketing

Indexed keywords


EID: 84990379358     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593104047637     Document Type: Article
Times cited : (36)

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