The blinders of dominant logic

Long Range Planning

Volumn 37, Issue 2, 2004, Pages 171-179

  Prahalad, C K ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRIAL MANAGEMENT; MANAGERS; SOCIETIES AND INSTITUTIONS;

BLINDERS; DOMINANT LOGIC;

PLANNING;

BUSINESS; CORPORATE STRATEGY;

EID: 2342436812     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2004.01.010     Document Type: Article

References (4)

1. C. K. Prahalad and R. Bettis, Dominant logic: the elusive linkage between diversification and performance, Strategic Management Journal 7
2. Prahalad C.K. Ramaswamy V. The new frontier of experience innovation Sloan Management Review 44 4 2003 12-18
3. Prahalad C.K. Hammond A. Serving the world's poor, profitably Harvard Business Review 80 9 2002 September
4. Prahalad C.K. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit 2004 Wharton School Publishing Philadelphia