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Volumn 3, Issue 2, 2003, Pages 187-208

Making meaning: Interpretive diversity and market learning - a model and propositions

Author keywords

information acquisition; interpretive diversity; marketing action; organizational learning

Indexed keywords


EID: 84990385390     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/14705931030032001     Document Type: Article
Times cited : (7)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.