Making meaning: Interpretive diversity and market learning - a model and propositions

Marketing Theory

Volumn 3, Issue 2, 2003, Pages 187-208

  Krepapa, Areti ^a   Berthon, Pierre ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b BENTLEY COLLEGE   (United States)

Author keywords

information acquisition; interpretive diversity; marketing action; organizational learning

Indexed keywords

EID: 84990385390     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/14705931030032001     Document Type: Article

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