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Volumn 58, Issue 7, 2005, Pages 863-873

Marketing as an engine of business growth: A cross-functional perspective

Author keywords

Cross functional integration; Marketing; Value proposition

Indexed keywords


EID: 12144266268     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.01.002     Document Type: Article
Times cited : (56)

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    • Scan scan? Questions for Raymond Damadian
    • Speed Wood W. Scan scan? Questions for Raymond Damadian New York Times Magazine 2003 37
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    • The Father of Fractals
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    • Marketing research and modeling: Progress and prospects: A tribute to Paul Green
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    • Convergence marketing
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    • The power of impossible thinking: How to transform the business of your life and the life of your business
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    • Wind J.Y. Crook C. Gunther R. The power of impossible thinking: how to transform the business of your life and the life of your business 2004 Wharton School Publishing Philadelphia
    • (2004)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.