Corporate reputation management: “living the brand”

Management Decision

Volumn 39, Issue 2, 2001, Pages 99-104

  Gotsi, Manto ^a   Wilson, Alan ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Competitive advantage; Corporate culture; Corporate image; Employee attitudes

Indexed keywords

EID: 21344466828     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005415     Document Type: Article

References (15)

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