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Volumn 25, Issue 1, 2007, Pages 11-16

Marketing is everything: The view from the street

Author keywords

Behaviour; Leadership; Project management

Indexed keywords


EID: 33846901132     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710722362     Document Type: Article
Times cited : (28)

References (16)
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  • 2
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    • The IMP group and international marketing
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  • 3
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    • The idea of business interaction
    • Ford, D. and Håkansson, H. (2006), “The idea of business interaction”, The IMP Journal, Vol. 1 No. 1, pp. 4-27.
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    • Ford, D.1    Håkansson, H.2
  • 4
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    • Consumer culture and the culture of poverty: implications for marketing theory and practice
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  • 6
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    • The experiential aspects of consumption: consumer fantasies, feelings and fun
    • Hirschman, E.C. and Holbrook, M.B. (1982), “The experiential aspects of consumption: consumer fantasies, feelings and fun”, Journal of Consumer Research, Vol. 9 No. 2, pp. 132-140.
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  • 7
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    • Does cultural capital structure American consumption?
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  • 9
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    • Relationship marketing theory: its roots and direction
    • Moller, K. and Halinen, A. (2000), “Relationship marketing theory: its roots and direction”, Journal of Marketing Management, Vol. 16 Nos 1 / 3, pp. 29-54.
    • (2000) Journal of Marketing Management , vol.16 , Issue.1-3 , pp. 29-54
    • Moller, K.1    Halinen, A.2
  • 10
    • 84993002780 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan, R.M. and Hunt, S.D. (1994), “The commitment-trust theory of relationship marketing”, Journal of Marketing, Vol. 58 No. 3, pp. 20-38.
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  • 11
    • 84937293064 scopus 로고
    • Understanding the socialized body: a poststructuralist analysis of consumers’ self conceptions, body images and self-care practices
    • Thompson, C. and Hirschman, E.C. (1995), “‘Understanding the socialized body: a poststructuralist analysis of consumers’ self conceptions, body images and self-care practices”, Journal of Consumer Research, Vol. 32 No. 2, pp. 139-153.
    • (1995) Journal of Consumer Research , vol.32 , Issue.2 , pp. 139-153
    • Thompson, C.1    Hirschman, E.C.2
  • 12
    • 33846936647 scopus 로고    scopus 로고
    • The role of body adornment and the self-reflexive body in life-style cultures and identity
    • Velliquette, A. and Bamossy, G. (2001), “The role of body adornment and the self-reflexive body in life-style cultures and identity”, European Advances in Consumer Research, Vol. 5, p. 21.
    • (2001) European Advances in Consumer Research , vol.5 , pp. 21
    • Velliquette, A.1    Bamossy, G.2
  • 13
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    • The changing role of marketing in the corporation
    • Webster, F.E. (1992), “The changing role of marketing in the corporation”, Journal of Marketing, Vol. 56 No. 4, pp. 1-17.
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  • 14
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    • Relevance of critique: can and should critical marketing influence practice and policy?
    • The Gang of Six Elsevier Oxford (in press).
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  • 15
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    • Butterworth Heinemann Oxford
    • Saren, M. (2006), Marketing Graffiti, Butterworth Heinemann, Oxford.
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  • 16
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a new dominant logic for marketing
    • Vargo, S.L. and Lusch, R.F. (2004), “Evolving to a new dominant logic for marketing”, Journal of Marketing, Vol. 68 No. 1, pp. 1-17.
    • (2004) Journal of Marketing , vol.68 , Issue.1 , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.