Branding: A new performance discourse for HR?

European Management Journal

Volumn 23, Issue 1, 2005, Pages 76-88

  Martin, Graeme ^a   Beaumont, Phillip ^b   Doig, Rosalind ^a   Pate, Judy ^b  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Branding; Corporate reputation strategy; HR performance; Human resources

Indexed keywords

EID: 13844276916     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2004.12.011     Document Type: Article

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