Societal marketing and morality

European Journal of Marketing

Volumn 36, Issue 5-6, 2002, Pages 548-569

  Crane, Andrew ^a   Desmond, John ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF ST ANDREWS   (United Kingdom)

Author keywords

Decision making; Ethics; Marketing; Marketing concept; Social responsibility

Indexed keywords

EID: 85135368163     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210423014     Document Type: Review

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