Stakeholder theory and internal marketing communications: A framework for analysing the influence of new media

Journal of Marketing Communications

Volumn 9, Issue 3, 2003, Pages 147-161

  De Bussy, Nigel M ^a   Ewing, Michael T ^b   Pitt, Leyland F ^c  

^a CURTIN UNIVERSITY   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c NONE   (Australia)

Author keywords

Dialogic communication; Internal marketing communications; Intranets; New media; Stakeholder theory

Indexed keywords

EID: 0345356299     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000129890     Document Type: Article

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