What's in store? Retail marketing and corporate social responsibility

Marketing Intelligence and Planning

Volumn 25, Issue 1, 2007, Pages 17-30

  Jones, Peter ^a   Comfort, Daphne ^a   Hillier, David ^b  

^a UNIVERSITY OF GLOUCESTERSHIRE   (United Kingdom)

^b UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Consumer behaviour; Corporate social responsibility; Large enterprises; Marketing communications; Retailers; United Kingdom

Indexed keywords

EID: 33846915694     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710722371     Document Type: Review

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