Exploring the role of employees in the delivery of the brand: A case study approach

Qualitative Market Research

Volumn 8, Issue 3, 2005, Pages 277-295

  King, Ceridwyn ^a   Grace, Debra ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brand awareness; Employees; Qualitative research

Indexed keywords

EID: 24344491152     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510603343     Document Type: Article

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