Exploring organizational culture difference in relationship dyads

Australasian Marketing Journal

Volumn 17, Issue 1, 2009, Pages 46-57

  Plewa, Carolin ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Business to business relationships; Dyad; Organizational culture difference; Structural equation modelling

Indexed keywords

EID: 68049132807     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.01.001     Document Type: Article

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