Perceptions of dyadic business relationships: In search of the social psychological basis of interpersonal relationship perceptions in socio-economic exchange relationships

Marketing Theory

Volumn 3, Issue 1, 2003, Pages 59-77

  Berghäll, Sami ^a  

^a UNIVERSITY OF HELSINKI   (Finland)

Author keywords

marketing exchange; relationship marketing; relationship perceptions

Indexed keywords

EID: 84990398503     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593103003001004     Document Type: Article

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