Perceptual gaps and similarities in buyer-seller dyadic relationships

Industrial Marketing Management

Volumn 36, Issue 5, 2007, Pages 662-675

  Barnes, Bradley R ^a   Naudé, Pete ^b   Michell, Paul ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Business to business; Dyadic relationships; Gap analysis; Relationship dimensions

Indexed keywords

EID: 34248167073     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.04.004     Document Type: Article

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