Evolving Relationship Marketing into a Discipline

Journal of Relationship Marketing

Volumn 1, Issue 1, 2002, Pages 3-16

  Sheth, Jagdish N ^a   Parvatiyar, Atul ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

Domain to discipline; Relationship marketing; Relationship marketing discipline; Relationship marketing theory

Indexed keywords

EID: 85006622779     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n01_02     Document Type: Article

References (31)

1. Baker, Michael J. (1998), “Relationship Marketing in Three Dimensions,” Journal of Interactive Marketing, (Autumn), pp. 47-62.
2. Bateson, John E. G. (1989), Managing Services Marketing: Text and Readings, Fort Worth, TX: The Dryden Press.
3. Bauer, Raymond A. (1960), “Consumer Behavior as Risk Taking,” in Dynamic Marketing for a Changing World, Editor, R.S. Hancock, Chicago: American Marketing Association, pp. 389-398.
4. Breshnahan, Jennifer (1998), “Improving the Odds,” CIO Enterprise Magazine, (November 15), Cover Story.
5. Doney, Patricia M. and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, 61 (2), pp. 35-51.
6. Fein, Adam J. and Erin Anderson (1997), “Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels,” Journal of Marketing, 61 (2), pp. 19-34.
7. Festinger, Leon (1957), A Theory of Cognitive Dissonance, Stanford, CA: Stanford University Press.
8. Fournier, Susan, Susan Dobscha and David Glen Mick (1998), “Preventing the Premature Death of Relationship Marketing,” Harvard Business Review, (January-February), pp. 42-51.
9. Grönroos, Christian (1990), Service Management and Marketing, New York: Lexington/ Macmillian.
10. Gruen, Thomas W. (1997), “Relationship Marketing: The Route to Marketing Efficiency and Effectiveness,” Business Horizons, (November-December), pp. 32-38.
11. Gruen, Thomas W., John O. Summers and Frank Acito (2000), “Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations,” Journal of Marketing, 64 (3), pp. 34-49.
12. Guba, Egon G. (1990), “The Alternative Paradigm Dialog,” in The Paradigm Dialog, Egon G. Guba, Editor, Newbury Park, CA: Sage Publications, pp. 17-27.
13. Gummesson, Evert (1999), Total Relationship Marketing, Oxford: Butterworth Heinemann.
14. Håkansson, Håkan and Ivan J. Snehota (2000), “The IMP Perspective: Assets and Liabilities of Business Relationships,” in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, Eds., Thousand Oaks, CA: Sage Publications, pp. 69-93.
15. Hammer, Michael and Joseph Champy (1993), Reengineering the Corporation: A Manifesto for Business Revolution, (Revised Edition), New York: Harper Business.
16. Howard, John A. and Jagdish N. Sheth (1969), The Theory of Buyer Behavior, New York: John Wiley.
17. Kalwani, Manohar U. and Narakeswari Narayandas (1995), “Long-term Manufacturer-Supplier Relationships: Do They Pay-off for Supplier Firms?” Journal of Marketing, 59 (1), pp. 1-16.
18. Lambe, C. Jay, Robert Spekman and Shelby Hunt (2000), “Intermistic Relational Exchange: Conceptualization and Propositional Development,” Journal of the Academy of Marketing Science, 28 (Spring), pp. 212-225.
19. Lovelock, Christopher (1991), Services Marketing, Second Edition, Englewood Cliffs, NJ: Prentice Hall.
20. Mattsson, Lars-Gunnar (1997), “Relationship Marketing in a Network Perspective,” in Relationships and Networks in International Markets, Hans Georg Gemünden, Thomas Ritter and Achim Walter, Eds., Oxford: Pergamon/Elsivier Science, pp. 37-47.
21. Naidu, G.M., Atul Parvatiyar, Jagdish N. Sheth and Lori Westgate (1999), “Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals,” Journal of Business Research, 46 (3), pp. 207-218.
22. Parsuraman, A., Valerie A. Zeithaml and Leonard L. Berry (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64 (1), pp. 12-37.
23. Parvatiyar, Atul and Jagdish N. Sheth (2000), “The Domain and Conceptual Foundations of Relationship Marketing,” in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, Eds., Thousand Oaks, CA: Sage Publications, pp. 3-38.
24. Parvatiyar, Atul and ThomasW. Gruen (1999), “Global Account Management Effectiveness--A Contingency Theory,” Paper Presented at the World Marketing Congress of the Academy of Marketing Science, Malta, June 1999.
25. Peters, Tom and Robert H. Waterman (1982), In Search of Excellence: Lessons from America’s Best-run Companies, New York: Harper and Row.
26. Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.
27. Reddy, Srinivas K. and John A. Czepiel (1999), “Measuring and Modeling the Effects of Long-term Buyer-Seller Relationships in Corporate Financial Services Markets,” Journal of Business Research, 46 (3), pp. 235-244.
28. Sheth, Jagdish N. and Atul Parvatiyar, Eds. (2000), Handbook of Relationship Marketing, Thousand Oaks, CA: Sage Publications.
29. Sheth, Jagdish N., Banwari Mittal and Bruce I. Newman (1998), Customer Behavior: Consumer Behavior and Beyond, Fort Worth, TX: The Dryden Press.
30. Webster, Fredrick E. (1992), “The Changing Role of Marketing in the Corporation,” Journal of Marketing, 56 (October), pp. 1-17.
31. Yip, George S. and Tammy L. Madsen (1998), “Global Account Management,” International Marketing Review, 13 (3), pp. 24-42.