Relationship marketing and a new economy: It's time for de-programming

Journal of Services Marketing

Volumn 16, Issue 7, 2002, Pages 585-589

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Economics; Relationship marketing; Statistics; Theory

Indexed keywords

EID: 84986113560     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210447315     Document Type: Review

References (11)

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