Seller-buyer interactions during the commercialization of technological process innovations

Journal of Product Innovation Management

Volumn 13, Issue 5, 1996, Pages 406-421

  Athaide, Gerard A ^a   Meyers, Patricia W ^b   Wilemon, David L ^b  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EDUCATION; INFORMATION RETRIEVAL; PERSONNEL TRAINING; PLANNING; PRODUCT DESIGN;

COMMERCIALIZATION; DEVELOPMENT; MARKETING ACTIVITIES; REDUCED PRODUCTION COSTS; SELLER BUYER INTERACTIONS; STRATEGIC MARKETING OBJECTIVES; TECHNOLOGICAL PROCESS INNOVATIONS;

MARKETING;

EID: 0030243551     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/0737-6782(96)00038-0     Document Type: Article

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