Trust as the Key to Relational Commitment

Journal of Relationship Marketing

Volumn 3, Issue 1, 2004, Pages 53-77

  Martín, Sonia San ^a   Gutiérrez, Jesús ^b   Camarero, Carmen ^b  

^a UNIVERSITY OF BURGOS   (Spain)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Customer firm relationship; Relational commitment; Relationship marketing; Trust

Indexed keywords

EID: 85009585766     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v03n01_04     Document Type: Article

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