A review and comparative analysis of laddering research methods : Recommendations for quality metrics

Review of Marketing Research

Volumn 5, Issue , 2009, Pages 130-174

  Reynolds, Thomas J ^a   Phillips, Joan M ^b  

^a UNIVERSITY OF TEXAS   (United States)

^b LOYOLA UNIVERSITY CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59949103521     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2008)0000005010     Document Type: Article

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