Using laddering to understand and leverage a brand’s equity

Qualitative Market Research: An International Journal

Volumn 6, Issue 2, 2003, Pages 111-118

  Wansink, Brian ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Brand equity; Leverage; Research

Indexed keywords

EID: 84992975866     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750310470118     Document Type: Article

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