A comparison of three laddering techniques applied to an example of a complex food choice

Food Quality and Preference

Volumn 15, Issue 6, 2004, Pages 569-583

  Russell, C G ^a   Busson, A ^b   Flight, I ^a   Bryan, J ^a   van Lawick van Pabst, J A ^c   Cox, David N ^a  

^a CSIRO   (Australia)

^b Natl Inst Agri Food Indust/Mgmt   (France)

^c UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

Author keywords

Computerised laddering; Hard laddering; Interviews; Means end chains; Pencil and paper laddering; Soft laddering

Indexed keywords

ADULT; ARTICLE; CHILD NUTRITION; COGNITION; COMPUTER; CONCEPT FORMATION; CONSUMER; CONTROLLED STUDY; DECISION MAKING; DIETARY FIBER; FEMALE; FOOD COMPOSITION; FOOD PREFERENCE; HUMAN; HUMAN EXPERIMENT; INTERMETHOD COMPARISON; INTERVIEW; MATERNAL BEHAVIOR; MEAL; MEDICAL ASSESSMENT; METHODOLOGY; MOTIVATION; NORMAL HUMAN; NUTRITIONAL VALUE; QUESTIONNAIRE; RECALL; RECOGNITION; SCIENTIFIC LITERATURE; TASTE PREFERENCE; WRITING;

EID: 2642553014     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2003.11.007     Document Type: Article

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