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Volumn 25, Issue 6, 2004, Pages 803-820

An exploratory study of the relation between concrete and abstract product attributes

Author keywords

Abstraction; Consumer psychology; Consumer research; Marketing

Indexed keywords


EID: 11044226312     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2003.08.004     Document Type: Article
Times cited : (41)

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