Relationships in marketing channels: Examining communication abilities through cognitive structures

Psychology and Marketing

Volumn 15, Issue 3, 1998, Pages 215-240

  Hakkio, Satu ^a   Laaksonen, Pirjo ^b  

^a UNIVERSITY OF VAASA   (Finland)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032391386     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199805)15:3<215::AID-MAR2>3.0.CO;2-D     Document Type: Article

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