Results on the standard error of the coefficient alpha index of reliability

Marketing Science

Volumn 24, Issue 2, 2005, Pages 294-301

  Duhachek, Adam ^a   Coughlan, Anne T ^b   Iacobucci, Dawn ^c  

^a INDIANA UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Coefficient alpha; Measurement; Reliability; Survey research

Indexed keywords

EID: 20444490431     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1040.0097     Document Type: Article

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