Means-end analysis: Does the affective state influence information processing style?

Psychology and Marketing

Volumn 21, Issue 9, 2004, Pages 715-737

  Huber, Frank ^a   Beckmann, Suzanne C ^b   Herrmann, Andreas ^c  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

^b Copenhagen Business School ^*  (Denmark)

^c UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4544240160     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20026     Document Type: Review

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