From sensory attributes to marketing hooks: Using laddering to understand consumer perceptions of red meat

Food Australia

Volumn 55, Issue 9, 2003, Pages 418-424

  Flight, I ^a   Russell, C G ^a   Blossfeld, I ^b   Cox, D N ^a  

^a CSIRO   (Australia)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

LADDERING;

CONSUMER PRODUCTS; MARKETING; NUTRITION; QUALITY CONTROL; SENSORY PERCEPTION;

MEATS;

EID: 0043285267     PISSN: 10325298     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (21)

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