Crisis in the meat industry: A values-based approach to communications strategy

Journal of Marketing Communications

Volumn 8, Issue 1, 2002, Pages 19-30

  Baker, Susan ^a,b   Thompson, Keith E ^a   Palmer Barnes, David ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Communications; Means end analysis; Meat consumption; Values; Vegetarians

Indexed keywords

EID: 22344449722     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260110108319     Document Type: Article

References (41)

1. Adams-Webber, J.R. (1979) Personal Construct Theory. Chichester: John Wiley & Sons.
2. Beardsworth, A.D. and Keil, E.T. (1992) The vegetarian option: varieties, conversions, motives and careers. The Sociological Review 40(2), 253-9.
3. Beardsworth, A.D. and Keil, E.T. (1997) Sociology on the Menu. London: Routledge.
4. Becker, B.W. (1998) Values in advertising research: a methodological caveat. Journal of Advertising Research 38(4), 57-60.
5. Committee on Medical Aspects of Food Policy (1984) Diet and Cardiovascular Disease. Food Policy Research. Bradford: University of Bradford.
6. Committee on Medical Aspects of Food Policy (1991) Dietary Reference Values for Food Energy and Nutrients for the United Kingdom. London: HMSO.
7. Cooper, C., Wise, T.N. and Maim, L.S. (1985) Psychological and cognitive characteristics of vegetarians. Psychomatics 26, 521-7.
8. Cox, P. (1986) Why You Don't Need Meat. Wellingborough: Thorsons.
9. Department for Environment Food & Rural Affairs (2001) www.defra.gov.uk/esg/excel/allfoods.xls
10. Ehrlichman, J. (1990) Meat eaters swallow food poison risk. The Guardian 29 January, 3.
11. Elias, N. (1978) The Civilising Process, Volume 1: The History of Manners. Oxford: Basil Blackwell.
12. Fiddes, N. (1991) Meat/A Natural Symbol. London: Routledge.
13. Gutman, J. (1982) A means-end chain model based on consumer categorisation processes. Journal of Marketing 46, 60-72.
14. Institute of Food Science & Technology (1996) Public Affairs and Technical Legislative Committees. Information Statement, Bovine Spongiform Encephalopathy (BSE) and Variant Creutzfeldt-Jakob (vCJD) in Humans, June.
15. Kelly, G.A. (1955) The Psychology of Personal Constructs. New York: Norton.
16. Klenosky, D.B., Gengler, C.E. and Mulvey, M.S. (1993) Understanding the factors influencing ski destination choice: a means-end analytical approach. Journal of Leisure Research 25(4), 362-79.
17. Leather, S. (1995) Fruit and vegetables: consumption patterns and health consequences. British Food Journal 97(7), 10-17.
18. Mennell, S. (1985) All Manners of Food: Eating and Taste in England and France from the Middle Ages to the Present. Oxford: Blackwell.
19. Mennell, S., Murcott, A. and Van Otterloo, A.H. (1992) The Sociology of Food and Eating, Diet and Culture. London: Sage.
20. Mulvey, M.S., Olson, J.C., Celsi, R.L. and Walker, B.A. (1994) Exploring the relationships between means-end knowledge and involvement. Advances in Consumer Research 21, 51-7.
21. Murcott, A. (1983) The Sociology of Food and Eating. London: Gower Publications.
22. National Advisory Committee on Nutrition Education (1983) A Discussion Paper on Proposals for Nutritional Guidelines for Health Education in Britain. London: The Health Education Council.
23. Peter, J.P. and Olson, J.C. (1990) Consumer Behaviour and Marketing Strategy. Homewood: Irwin.
24. Ralph, L.R., Seaman, E.A. and Woods, M. (1996) Male attitudes toward healthy eating. British Food Journal 96(1), 4-6.
25. Realeat Surveys (1984-1990) Gallup Surveys into Meat Eating and Vegetarianism, Conducted for the Realeat Company Ltd. London: Gallup.
26. Reynolds, T.J. and Gutman, J. (1988) Laddering theory, method, analysis and interpretation. Journal of Advertising Research 28(1), 11-31.
27. Reynolds, T.J. and Rochon, J.P. (1990) Means-End based advertising strategy: copy testing is not strategy assessment. Journal of Business Research 22(2), 131-42.
28. Reynolds, T.J., Gengler, C.E. and Howard, D.J. (1995) A means-end analysis of brand persuasion through advertising. International Journal of Research in Marketing 12, 217-66.
29. Richardson, N.J., Shepard, R. and Elliman, N.A. (1993) Current attitudes and future influences on meat consumption in the UK. Appetite 20, 223-8.
30. Rimm, E.B., Stampfer, M.J., Aschero, A., Giovannucci, E., Colditz, G.A. and Willet, W.C. (1993) Vitamin E consumption and the risk of coronary heart disease in men. New England Journal of Medicine 15(20), 1450-56.
31. Rokeach, M. (1973) The Nature of Human Values. New York: Free Press.
32. Rozin, P. (1991) Family resemblance in food and other domains: the family paradox and the role of parental congruence. Appetite 16, 93-102.
33. Shimp, T.A. (1997) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. New York: The Dryden Press.
34. Twigg, J. (1979) Food for thought: purity and vegetarianism. In N. Fiddes (ed.), Meat/A Natural Symbol. London: Routledge.
35. Vinson, D.E., Scott, J.E. and Lamont, L.M. (1977) The role of personal values in marketing and consumer behaviour. Journal of Marketing April 41(2), 44-55.
36. Winch, P. (1958) The Idea of Social Science and its Relation to Philosophy. London: Routledge & Kegan Paul.
37. Woodward, J. (1988) Consumer attitudes towards meat and meat products. British Food Journal 90(3), 101-4.
38. World Health Organization (1996) Diet Nutrition and the Prevention of Chronic Disease. Geneva: World Health Organization.
39. www.vegsoc.org/health (2001a).
40. www.vegsoc.org/animals (2001b).
41. Young, S. and Feigin, B. (1975) Using the benefit chain for improved strategy formulation. Journal of Marketing 39, 72-4.