The effect of advertising format and means-end information on consumer expectations for apples

Food Quality and Preference

Volumn 12, Issue 3, 2001, Pages 189-205

  Jaeger, Sara R ^a   MacFie, Halliday J H ^b  

^a INSTITUTE OF FOOD RESEARCH   (United Kingdom)

^b Keynsham BS31 1RB ^*  (United Kingdom)

Author keywords

MECCAS model; Need for cognition; Pictorial vs. textual presentation formats

Indexed keywords

MALUS X DOMESTICA;

EID: 0001320371     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0950-3293(00)00044-6     Document Type: Article

References (77)

1. Aaron J.I., Mela D.J., Evans R.E. The influence of attitudes, beliefs and label information on perceptions of reduced-fat spread. Appetite. 22:1994;25-37.
2. Bagozzi R.P., Dabholkar P.A. Consumer recycling goals and their effect on decisions to recycle. a means-end chain analysis Psychology & Marketing. 11(4):1994;313-340.
3. Belch G.E., Belch M.A. Advertising and promotion. An integrated marketing communications perspective. 4th ed. 1999;McGraw-Hill, Boston, MA.
4. Cacioppo J.T., Petty R.E., Kao C.E. The efficient assessment of need for cognition. Journal of Personality Assessment. 48(3):1984;306-307.
5. Cacioppo J.T., Petty R.E., Morris K.J. Effects of need for cognition on message evaluation, recall and persuasion. Journal of Personality and Social Psychology. 45(4):1983;805-818.
6. Calfee J.E., Ringold D.J. The 70-percent majority - enduring consumer beliefs about advertising. Journal of Public Policy and Marketing. 13(2):1994;228-238.
7. Cardello A.V. Food quality. relativity, context and consumer expectations Food Quality and Preference. 6(3):1995;163-170.
8. Cardello A.V., Bell R., Kramer M.F. Attitudes of consumers toward military and other institutional foods. Food Quality and Preference. 7(1):1996;7-20.
9. Compusense 5 version 3.0. 1998;Compusense Inc, Guelph, Ontario, Canada.
10. Cronbach L.J. Coefficient alpha and the internal structure of tests. Psychometrika. 16:1951;297-334.
11. Daillant-Spinnler B., MacFie H.J.H., Beyts P.K., Hedderley D. Relationships between perceived sensory properties and major preference directions of 12 varieties of apples from the southern hemisphere. Food Quality and Preference. 7(2):1996;113-126.
12. Deliza, R. (1996). The effects of expectation on sensory perception and acceptance. PhD Dissertation. The Department of Food Science and Technology, the University of Reading, Reading, UK.
13. Deliza R., MacFie H.J.H. The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings. a review Journal of Sensory Studies. 11(2):1996;103-128.
14. Dover P.A., Olson J.C. Dynamic changes in an expectancy-value attitude model as function of multiple exposures to product information. Greenberg B.A., Bellenger D.N. Contemporary marketing thought. 1977;455-459 American Marketing Association, Chicago.
15. Edell J.A., Staelin R. The information processing of pictures in print advertisements. Journal of Consumer Research. 10(1):1983;45-60.
16. Gelinas-Chebat C., Chebat J.-C. Effects of two voice characteristics on the attitudes toward advertising messages. Journal of Social Psychology. 132(4):1992;447-459.
17. Gengler, C.E. & Reynolds, T.J. (1993). LadderMap. A software tool for analysing laddering data. Means-End Software, PO Box 3364, Campden, New Jersey, US.
18. Gengler C.E., Reynolds T.J. Consumer understanding and advertising strategy. analysis and strategic translation of laddering data Journal of Advertising Research. 35(4):1995;19-33.
19. Ghuru D., Schrimper D.A. Newspaper advertising of apples in North Carolina: characteristics and comparisons across cities and time. Kinnucan H.W., Thompson S.R., Chang H.-S. Commodity advertising and promotion. 1992;3-23 Iowa State University Press, Ames, Iowa.
20. Grunert K.G. Food quality. a means-end perspective Food Quality and Preference. 6(3):1995;171-176.
21. Guinard J.-X., Marty C. Acceptability of fat-modified foods to children, adolescents and their parents. effect of sensory properties, nutritional information and price Food Quality and Preference. 8(3):1997;223-231.
22. Gutman J. A means-end chain model based on consumer categorization processes. Journal of Marketing. 46(2):1982;60-72.
23. Jaeger S.R., Wakeling I.N., MacFie H.J.H. Behavioural extensions to preference mapping. the role of synthesis Food Quality and Preference. 11(4):2000;349-359.
24. Jaeger, S. R. and MacFie, H. J. H. (2000). Incorporating "health" into promotional messages for apples: a means-end theory approach. Journal of Food Products Marketing, 6(2), 57-78.
25. Kähkönen P., Tuorila H. Effect of reduced fat information on expected and actual hedonic and sensory ratings of sausage. Appetite. 30(1):1998;13-23.
26. Kähkönen P., Tuorila H., Lawless H. Lack of effects of taste and nutrition claims on sensory and hedonic responses to a fat-free yogurt. Food Quality and Preference. 8(2):1997;125-130.
27. Kähkönen P., Tuorila H., Rita H. How information enhances acceptability of a low-fat spread. Food Quality and Preference. 7(2):1996;87-94.
28. Kahneman D., Tversky A. The psychology of preferences. Scientific American. 246:1982;160-173.
29. Klenosky D.B., Gengler C.E., Mulvey M.S. Understanding the factors influencing ski destination choice. a means-end analytic approach Journal of Leisure Research. 25(4):1993;362-379.
30. Kover A.J. Copywriters implicit theories of communication - an explanation. Journal of Consumer Research. 21(4):1995;596-611.
31. Kover A.J., Goldberg S.M., James W.L. Creativity vs effectivness? Integrating classification for advertising. Journal of Advertising Research. 35(6):1995;29-40.
32. Kover A.J., James W.L., Sunner B.S. To whom do advertising creatives write? An inferential answer. Journal of Advertising Research. 37(1):1997;41-53.
33. Krzanowski, W. J. (1988). Principles of multivariate analysis: a users perspective. Oxford statistical series 3. Oxford, England: Oxford Science.
34. Lange C., Issanchou S., Combirs P. Expected versus experienced quality. trade-off with price Food Quality and Preference. 11(3):2000;289-297.
35. Lange C., Rousseau F., Issanchou S. Expectation, liking and purchase behaviour under economical constraint. Food Quality and Preference. 10(1):1999;31-39.
36. Levin I.P., Gaeth G.J. How consumers are affected by the framing of attribute information before and after consuming the product. Journal of Consumer Research. 15(3):1988;374-378.
37. Louviere J.J., Schoreder H., Louviere C.H., Woodworth G.G. Do the parameters of choice models depend on differences in stimulus presentation: visual versus verbal presentation. Advances in Consumer Research. 14:1987;79-82.
38. MacKenzie S.B., Lutz R.J. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing. 53(2):1989;48-65.
39. Marks L.J., Kamins M.A. The use of product sampling and advertising. Effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and attitudes Journal of Marketing Research. 25(3):1988;266-281.
40. Miniard P.W., Bhatla S., Lord K.R., Dickson P.R., Unnava H.R. Picture-based persuasion processes and the moderating role of involvement. Journal of Consumer Research. 18(1):1991;92-107.
41. Mulvey M.S., Olson J.C., Celsi R.L., Walker B.A. Exploring the relationships between means-end knowledge and involvement. Advances in Consumer Research. 21:1994;51-57.
42. Nielsen N.A., Bech-Larsen T., Grunert K.G. Consumer purchase motives and product perceptions. a laddering study on vegetable oil in three countries Food Quality and Preference. 9(6):1998;455-466.
43. Olson, J.C. (1972). Cue utilization of the quality perception process: a cognitive model and an empirical test. Unpublished doctoral dissertation, Purdue University, Durham, NC.
44. Olson J.C., Reynolds T.J. Understanding consumers' cognitive structures: implications for advertising strategy. Percy L., Woodside A.G. Advertising and consumer psychology. 1983;77-90 Lexington Books, Lexington, MA.
45. Oude Ophuis P.A.M. Sensory evaluation of "free range" and regular pork meat under different conditions of experience and awareness. Food Quality and Preference. 5(3):1994;173-178.
46. Peryam D.R., Pilgrim F.J. Hedonic scale method of measuring food preferences. Food Technology. 11:1957;9-14.
47. Petty R.E., Cacioppo J.T. Attitudes and persuasion: classic and contemporary approaches. 1981;William C. Brown, Dubuque, IA.
48. Petty R.E., Cacioppo J.T. Communication and persuasion. Central and peripheral routes to attitude change. 1986;Springer-Verlag, New York.
49. Petty, R. E., Priester, J. R., & Wegener, D. T. (1994). Cognitive processes in attitude change. In R. S. Wyer Jr., & T. S. Srull, Handbook of social cognition, Vol. 2 (2nd ed.) (pp. 69-142). Hillsdale, NJ: Erlbaum.
50. Petty, R. E., & Wegener, D. T. (1998). Attitude change: multiple roles for persuasion variables. In D. T. Gilbert, S. T. Fiske, & G. Lindzey, The handbook of social psychology (4th ed.) (pp. 323-390). Boston, MA: McGraw-Hill.
51. Petty R.E., Wegener D.T., Fabrigar L.R. Attitudes and attitude change. Annual Review of Psychology. 48:1997;609-647.
52. Pieters R., Baumgartner H., Allen D. A means-end chain approach to consumer goal structures. International Journal of Research in Marketing. 12(3):1995;227-244.
53. Reynolds T.J., Craddock A.B. The application of the MECCAS model to the development and assessment of advertising strategy. a case study Journal of Advertising Research. 28(2):1988;43-54.
54. Reynolds T.J., Gengler C.E., Howard D.J. A means-end analysis of brand persuasion through advertising. International Journal of Research in Marketing. 12(3):1995;257-266.
55. Reynolds T.J., Gutman J. Advertising is image management. Journal of Advertising Research. 24(1):1984;27-36.
56. Reynolds T.J., Gutman J. Laddering theory, method, analysis, and interpretation. Journal of Advertising Research. 28(1):1988;11-31.
57. Reynolds T.J., Rochon J.P. Means-end based advertising research. copy testing is not strategy assessment Journal of Business Research. 22(2):1991;131-142.
58. Reynolds, T. J., & Triveldi, M. (1989). In: P. Cafferata, & A. Tybout, An investigation of the relationship between MECCAS model and advertising effect. Cognitive and affective responses to advertising (pp. 373-390). Lexington, MA: Lexington Books.
59. Reynolds T.J., Whitlark D.B. Applying laddering data to communications strategy and advertising practice. Journal of Advertising Research. 35(4):1995;9-17.
60. SAS (1990). SAS/STAT User's Guide. Version 6, Vol. 2 (4th ed.). Cary, NC: SAS Institute Inc.
61. Seaton L. Apples: a UK market perspective. Fresh produce report 1. 1996;Lockwood Press, London.
62. Smith R.E. Integrating information from advertising and trial. processes and effects on consumer response to product information Journal of Marketing Research. 30(2):1993;204-219.
63. Smith R.E., Swinyard W.R. Information response models - an integrated approach. Journal of Marketing. 46(1):1982;81-93.
64. Smith R.E., Swinyard W.R. Attitude-Behavior consistency. the impact of product trial versus advertising Journal of Marketing Research. 20(3):1983;257-267.
65. Smith R.E., Swinyard W.R. Cognitive response to advertising and trial. belief strength, belief confidence and product curiosity Journal of Advertising. 17(3):1988;3-14.
66. Smith S.M., Levin I.P. Need for cognition and choice framing effects. Journal of Behavioral Decision Making. 9(4):1996;283-290.
67. Solheim R. Consumer liking for sausages affected by century quality and information on fat content. Appetite. 19:1992;285-292.
68. Steenkamp J-B.E.M. Product quality: an investigation into the concept and how it is perceived by consumers. 1989;Van Gorcum, Assen, NL.
69. Steenkamp J.-B.E.M. A conceptual model of the quality perception process. Journal of Business Research. 21:1990;309-333.
70. Tse D.K., Wilton P.C. Models of consumer satisfaction formation. an extension Journal of Marketing Research. 25(2):1988;204-212.
71. Tuorila H., Cardello A.V., Lesher L.L. Antecedents and consequences of expectations related to fat-free and regular-fat foods. Appetite. 23(3):1994;247-263.
72. Tuorila H.M., Meiselman H.L., Cardello A.V., Lesher L.L. Effect of expectations and the definition of product category on their acceptance of unfamiliar foods. Food Quality and Preference. 9(6):1998;421-430.
73. Tversky A., Kahneman D. The framing of decisions and the psychology of risk. Science. 211:1981;453-458.
74. Unnava H.R., Burnkrant R.E. An imagery-processing view of the role of pictures in print advertising. Journal of Marketing Research. 28(2):1991;226-231.
75. Watkins, C., Harker R., Brookfield, P. & Tustin, S. (1993). Maturity of Royal Gala, Braeburn and Fuji - the New Zealand Experience. In: E. Kupferman, Proceedings of the 9th Annual Washington Tree Fruit Postharvest Conference. Washington State Horticultural Association, WA. 16-19.
76. World apple review. 1998 ed. 1998;Belrose Inc, Pullman, WA.
77. Zeithaml V.A. Consumer perceptions of price, quality, and value. A means-end model and synthesis of evidence Journal of Marketing. 52(3):1988;2-22.