Exploring "deep" and "wide" stakeholder relations in service activity

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 1013-1024

  Jallat, Frédéric ^a   Wood, Elliot ^b  

^a European School of Management   (France)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Cross cultural management; Stakeholder analysis; User interfaces

Indexed keywords

EID: 25844444738     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610699     Document Type: Article

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