How agencies can support integrated communications

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 201-206

  Gronstedt, Anders ^a  

^a UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295664     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00070-7     Document Type: Article

References (14)

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14. Stoltman, J. J., Bringing a Service Quality Management Orientation to Agencies. Proceedings of the 1993 Conference of the American Academy of Advertising. School of Journalism, University of Missouri-Columbia, MO. 1993.