The future of multimedia research

International Journal of Market Research

Volumn 42, Issue 4, 2000, Pages 459-472

  Franz, Gerhard ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347649261     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530004200407     Document Type: Article

References (7)

1. Baker, K. (1998) Multivariate analysis of survey data. In: ESOMAR Handbook of Market and Opinion Research. Amsterdam: ESOMAR.
2. Baker, K., Harris, P. & O'Brien, J. (1989) Data fusion: an appraisal and experimental evaluation. Journal of the Market Research Society, 31, 2.
3. Broadbent, S. (1997) Accountable Advertising, Henley-on-Thames: Admap Publications.
4. Byfield, S. & Dodson, R. (1999) To fuse or not to fuse. In: Better Research for Better Media Decisions. ESOMAR Monograph No. 7. Amsterdam: ESOMAR.
5. Franz, G. (1998) Making market communications accountable by market modelling. The European Advertising Effectiveness Symposium. Hamburg: Advertising Seminars International.
6. Franz, G. (1999) Time Budget Approach in Media Planning - Results of the Expert Survey in Three Countries. Frankfurt: AG.MA-Forschungsberichte.
7. Pindyck, R.S. & Rubinfeld, D.L. (1981) Economic Models and Economic Forecasts. Tokyo: McGraw-Hill International.