The effects of expert and consumer endorsements on audience response

Journal of Advertising Research

Volumn 45, Issue 4, 2005, Pages 402-412

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

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EID: 33644905530     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050452     Document Type: Review

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