Exploring decision-making approaches and responsibility for developing marketing communications strategy

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 217-223

  Phelps, Joseph E ^a   Harris, Thomas E ^b   Johnson, Edward ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295466     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00072-0     Document Type: Article

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