Editorial: Can IMC make channels come alive?

Journal of Advertising Research

Volumn 45, Issue 4, 2005, Pages 355-

  Woodard, Bob ^a  

^a NONE

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Indexed keywords

EID: 33644912847     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050415     Document Type: Editorial

References (1)

1. IACOBUCCI, DAWN, and CALDER, BOBBY, eds. Kellogg on Integrated Marketing. Hoboken, NJ: John Wiley & Sons, Inc., 2003.