Sequence matters: A more effective way to use advertising and publicity

Journal of Advertising Research

Volumn 45, Issue 4, 2005, Pages 362-372

  Loda, Marsha D ^a,b   Coleman, Barbara Carrick ^a  

^a AUGUSTA STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644903753     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050464     Document Type: Review

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