An IMC approach to event marketing: The effects of sponsorship and experience on customer attitudes

Journal of Advertising Research

Volumn 45, Issue 4, 2005, Pages 373-381

  Sneath, Julie Z ^a   Finney, R Zachary ^a   Close, Angeline Grace ^b,c  

^a UNIVERSITY OF SOUTH ALABAMA   (United States)

^b UNIVERSITY OF NEVADA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644929671     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050440     Document Type: Review

References (28)

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