Implementing the “Marketing You” Project in Large Sections of Principles of Marketing

Journal of Marketing Education

Volumn 26, Issue 2, 2004, Pages 123-136

  Smith, Karen H ^a  

^a TEXAS STATE UNIVERSITY   (United States)

Author keywords

business core courses; job and career; large classroom; principles of marketing; teaching

Indexed keywords

EID: 84990405110     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265542     Document Type: Article

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