The Representation of Diversity in Marketing Principles Texts: An Exploratory Analysis

Journal of Education for Business

Volumn 74, Issue 5, 1999, Pages 285-288

  Foxman, Ellen ^a   Easterling, Debbie ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84996578526     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.1080/08832329909601699     Document Type: Article

References (25)

1. Allen, B., 1995. Diversity and organizational communication. Journal of Applied Communication Research, 23: 143–155.
2. Anderson, J. A., 1993. Thinking about diversity. Training and Development,: 59–60. April
3. Andre, R., 1993. Diversity curricula in the business school. Journal of Education for Business, 30 (5): 313–315.
4. 1993. Subject guide, Vol. 5, Providence, RI: Bowker, R.R. Books in print.
5. Books in print. 1994. Supplement 1993–1994., New Providence, NJ: Bowker, R.R.
6. Clarke, C., 1994. Making diversity more manageable. Training and Development,: 53–58. September
7. 1995. Diversity: Beyond the numbers game. Business Week,: 60–61. August 14
8. Esty, K., Griffin, R., and Hirsch, M. S., 1995. Workplace diversity., Holbrook, MA: Adams Publishing.
9. Flynn, G., 1995. Do you have the right approach to diversity?. Personnel Journal, 74 (10): 68–75.
10. Foxman, E., Easterling, D., and Fodor, J., 1995. Diversity issues and business education. Journal of Education for Business, 71 (1): 22–26.
11. Gentile, M. C., The case for diversity in the business curriculum: Definition, rationale, course impact. Working paper, written with assistance and support of Bentley College. Waltham, MA.
12. Kaban, H., and Mulryan, D., 1995. Out of the closet. American Demographics,: 40–47. May
13. Kelly, C. A., It's time to chart the future of marketing education. Proceedings of the Western Marketing Educator's Conference. Edited by: Stretch, S., and Belch, G., pp. 49–52.
14. Kolodny, A., 1998. Failing the future: A dean looks at higher education in the twenty first century., Durham, NC: Duke University Press.
15. Lewan, L. S., 1990. Diversity in the workplace. Human Resources Magazine,: 41–45. June
16. Mendelsohn, K., Nieman, I., Lee, S., and Levinson, S. P., 1994. Sex and gender bias in anatomy and physical diagnosis text illustrations. The Journal of the American Medical Association, 272 (16): 1267–1271.
17. Montes de Oca, I., 1995. Cashing in on diversity. The Business Journal, 13 (11): 76–78.
18. Nelton, S., 1995. Nurturing diversity. Nation's Business, 83 (6): 25
19. 1992. Non-Profit Almanac 1992–1993, San Francisco: Jossey-Bass.
20. Powers, J., 1995. The splintering of America. The Boston Globe Magazine, 46 November 12: 22–23. 54, 57–60
21. Rabin, S., 1994. How to sell across cultures. American Demographics,: 56–57. March
22. Thomas, D. A., and Ely, R. J., 1996. Making differences matter: A new paradigm for managing diversity. Harvard Business Review,: 79–89. September/October
23. United States Government Printing Office. 1995. Statistical abstract, 115th edition, Washington, DC: Author.
24. Weinstein, S., 1996. Managing diversity. Progressive grocer,: 29–34. 37 April
25. Wells, M., 1996. U.S. advertisers slowly learn to speak Spanish. USA Today, March 21: B1