Beliefs and Expectations of Principles of Marketing Students

Journal of Marketing Education

Volumn 26, Issue 2, 2004, Pages 116-122

  Ferrell, Linda ^a   Gonzalez, Gabriel ^b  

^a UNIVERSITY OF WYOMING   (United States)

^b Department of Environmental and Radiological Health Sciences

Author keywords

principles of marketing; student expectations; teaching effectiveness

Indexed keywords

EID: 84990342774     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265543     Document Type: Article

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