Further Thoughts on the Marketing Trifid: The Case of Marketing Orientation

Journal of Marketing Education

Volumn 22, Issue 3, 2000, Pages 214-224

  Dibb, Sally ^a   Stern, Philip ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993724925     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475300223005     Document Type: Article

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