The Greening of Marketing: An Analysis of Introductory Textbooks

Journal of Education for Business

Volumn 80, Issue 6, 2005, Pages 338-346

  Demoss, Michelle ^a   Nicholson, Carolyn Y ^a  

^a STETSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38149099797     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.3200/JOEB.80.6.338-346     Document Type: Article

References (11)

1. Sheth, J. (1992, February). On the making of environmental managers: Is marketing as "green" as it should be? Panel discussion, Winter Educators' Conference, American Marketing Association, San Antonio, TX.
2. Bunch, R. (1999). Grey pinstripes with green ties: Preparing environmental leaders. Selections, 15(2), 1-8.
3. Chapple, M., Powers, N., & Bunch, R. (2003). Beyond grey pinstripes 2003: Preparing MBAs for social and environmental stewardship. Washington, DC: World Resources Institute and The Aspen Institute Business and Society Program.
4. Proceedings of the American Society of Business and Behavioral Sciences, 10 DeMoss, M. (2002). The greening of marketing education. In P. Chakrapani & W. Mondal (Eds.), 310-314.
5. The Daily Star Online. Grace, T. (2004, June 12). Hybrid cars in demand. Retrieved July 19, 2004, from
6. Hoffman, A. J. (1999). Environmental education in business schools. Environment, 41(1), 4-5.
7. Mintu, A. T., & Lozada, H. R. (1993). Green marketing education: A call for action. Marketing Education Review, 4(Spring), 17-23.
8. Wheeler, D., Horvath, D., & Victor, P. (2001). Graduate learning for business and sustainability. Journal of Business Administration and Policy Analysis, 27, 167-187.
9. Becker, T. (1997). The greening of a business school. The Journal of Environmental Education, 28(3), 5-9.
10. Ahna, B., & Bancroft, S. (1992). Developing an environmental perspective within business curricula. Journal of Education for Business, 68(2), 70-73.
11. Barnes, A. J., & Ferry, J. K. (1992). Creating a niche for the environment in the business school curriculum. Business Horizons, 34(2), 3-8.