Achieving a customer orientation using “people‐power,” the “5th P”

European Journal of Marketing

Volumn 37, Issue 10, 2003, Pages 1301-1313

  Judd, Vaughan C ^a  

^a AUBURN UNIVERSITY AT MONTGOMERY   (United States)

Author keywords

Competitive advantage; Customer requirements; Customer satisfaction; Employees; Internal marketing

Indexed keywords

EID: 33749401668     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310487112     Document Type: Article

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