A Need to Revamp Textbook Presentations of Price Elasticity

Journal of Marketing Education

Volumn 24, Issue 2, 2002, Pages 143-149

  Dickinson, John R ^a  

^a UNIVERSITY OF WINDSOR   (Canada)

Author keywords

[No Author keywords available]

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EID: 84992885956     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/027753024002007     Document Type: Article

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