Introducing professional and career development skills in the marketing curriculum

Journal of Marketing Education

Volumn 27, Issue 3, 2005, Pages 212-218

  Kelley, Craig A ^a   Bridges, Claudia ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Career development; Teaching management skills

Indexed keywords

EID: 28044450644     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475305279526     Document Type: Article

References (28)

1. American Assembly of Collegiate Schools of Business. 2005. http:// www.aacsb.edu.
2. Arora, Raj, and Charles Stoner. 1992. The importance of skills of MBA students seeking marketing positions: An employers' perspective. Journal of Marketing Education 14 (summer): 2-9.
3. Carnevale, Anthony P., Lelia J. Gainer, and Ann S. Meltzer. 1990. Workplace basics: The essential skills employers want. San Francisco: Jossey-Bass.
4. Cunningham, Anthony C. 1995. Developing marketing professionals: What can business schools learn? Journal of Marketing Education 17 (summer): 3-9.
5. Davis, Barbara D., and Thomas R. Miller. 1996. Job preparation for the 21st century: A group project learning model to teach basic workplace skills. Journal of Education for Business 72 (November/December): 69-74.
6. Davis, Richard N., Shekar Misra, and Stuart Van Auken. 2001. The skills versus theory-based knowledge paradox in marketing education. In Marketing Educators' Conference Proceedings, edited by Stuart Van Auken and Regina P. Schlee, 29-34.
7. Deutschman, Alan. 1991. The trouble with MBAs. Fortune, July 29, 67-72.
8. Eberhardt, Bruce J., and Steve Moser. 1997. Business concerns regarding MBA, education: Effects on recruiting. Journal of Education for Business 72 (May/June): 293-97.
9. Georges, James C. 1996. The myth of soft-skills training. Training, 33 (1): 48-52.
10. Hahs, Debbie L. 1999. What have MBAs done for us lately? Journal of Education for Business 74 (March/April): 197-201.
11. Hasselback, James R. 2001. The 2001 Prentice Hall guide to marketing faculty. Englewood Cliffs, NJ: Prentice Hall.
12. Holter, Norma C., and Donald J. Kopka. 2001. Developing a workplace skills course: Lessons learned. Journal of Education for Business 76 (3): 138-43.
13. HR Focus. 1999. The challenges facing workers in the future. 76 (August): 6-14.
14. Kelley, Craig A. 1992. Educating marketing students in the art of business etiquette. Journal of Marketing Education 14 (summer): 34-38.
15. Kelley, Craig A., and Ralph M. Gaedeke. 1990. Student and employer evaluation of hiring criteria for entry-level marketing positions. Journal of Marketing Education 12 (fall): 64-71.
16. Lazorchak, Shirley A. 2000. Business protocol and etiquette: Preparing students for the global business environment. Journal of Family and Consumer Sciences 92 (January): 100-103.
17. Litchfield, Randall. 1993. Can an MBA run your company? Canadian Business 65 (April): 30-31.
18. Mason, Julie. 1992. Business schools: Striving to meet customer demand. Management Review 81 (September): 10-15.
19. McCorkle, Denny E., Joe F. Alexander, James Reardon, and Nathan D. Kling. 2003. Developing self-marketing sills: Are marketing students prepared for the job search? Journal of Marketing Education 25 (December): 196-207.
20. Mood, Janett, Brent Stewart, and Cynthia Bolt-Lee. 2002. Showing the skilled business graduate: Expanding the tool kit. Business Communication Quarterly 65 (March): 21-36.
21. Nabi, Ghulam R. 1999. Graduates' perceptions of transferable personal skills and future career preparation in the UK. Education & Training 41 (4/5): 184-93.
22. O'Briant, Erin. 2000. Job-hunting etiquette. IIE Solutions 32 (May): 28-32.
23. O'Sullivan, Orla. 2000. Hard lessons in soft skills. US Banker 110 (March): 44-47.
24. Parker, Stephen R., Charles E. Pettijohn, and Robert H. Luke. 1996. Sales representatives and sales professors: A comparative analysis of sales training perceptions. Marketing Education Review 6 (Fall): 41-50.
25. Schaffer, Burton F., Craig A. Kelley, and Maryann Goethe. 1993. Education in business etiquette: Attitudes of marketing professionals. Journal of Education for Business 69 (July/August): 330-33.
26. Scott, Judith D., and Nancy T. Frontczak. 1996. Ad executives grade new grads: The final exam that counts. Journal of Advertising Research 36 (March/April): 40-47.
27. Stacks, Don W., Carl Botan, and Judy V. Turk. 1999. Perceptions of public relations education. Public Relations Review 25 (1): 9-28.
28. Taylor, Kimberly A. 2003. Marketing yourself in the competitive job market: An innovative course preparing undergraduates for marketing careers. Journal of Marketing Education 25 (summer): 97-107.