Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline

Journal of Marketing Education

Volumn 26, Issue 2, 2004, Pages 154-160

  Camey, John P ^a   Williams, Janice K ^a  

^a UNIVERSITY OF CENTRAL OKLAHOMA   (United States)

Author keywords

marketing; pedagogy; perception; principles; student

Indexed keywords

EID: 84990323807     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265541     Document Type: Article

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