The moderating effect of brand image on public relations perception and customer loyalty

Marketing Intelligence and Planning

Volumn 26, Issue 1, 2008, Pages 26-42

  Hsieh, An Tien ^a   Li, Chung Kai ^b  

^a DA YEH UNIVERSITY   (Taiwan)

^b LING TUNG UNIVERSITY   (Taiwan)

Author keywords

Brand image; Customer loyalty; Customer relations; Insurance services; Public relations; Taiwan

Indexed keywords

EID: 39049169110     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810847138     Document Type: Article

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