Collaborative communication in sponsor relations

Corporate Communications: An International Journal

Volumn 8, Issue 2, 2003, Pages 128-138

  Farrelly, Francis ^a   Quester, Pascale ^b   Mavondo, Felix ^a  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Collaboration; Commitment; Communication; Market orientation; Sponsorship; Trust

Indexed keywords

EID: 84986082550     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/1356328031047571     Document Type: Article

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