Orientations in public relations research and campaign evaluation

Journal of Marketing Communications

Volumn 5, Issue 2, 1999, Pages 85-95

  Pinkleton, Bruce E ^a   Austin, Erica Weintraub ^a   Dixon, Andrea ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b Edelman Public Relations   (United States)

Author keywords

Campaigns; Evaluation Planning; Measurement; Public Relations; Research

Indexed keywords

EID: 21544457894     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272699345680     Document Type: Article

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