Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience

Journal of Marketing Management

Volumn 17, Issue 1-2, 2001, Pages 73-104

  Hogg, Margaret K ^a   Banister, Emma N ^a  

^a NONE

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EID: 8444235876     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/0267257012571447     Document Type: Article

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