Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations

Journal of Advertising

Volumn 31, Issue 4, 2002, Pages 77-87

  Dean, Dwane Hal ^a  

^a EAST CAROLINA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040075869     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673687     Document Type: Article

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